The 2015 holiday season was an important moment for Nintendo, as the brand looked to reinvigorate its platforms through the strength of its iconic characters and franchises.

I developed the concept and overall visual direction for two holiday spots—Wii U: “Magical Nights” and Nintendo 3DS XL: “Magic Happens.”

At the heart of both spots was a little holiday magic: bringing beloved Nintendo characters to life beyond the screen, creating worlds filled with imagination, family fun, and holiday joy.